Ski renting services is an important part of ski resorts, it brings safety and convenience for ski lovers. Current ski renter service has evolved into form of delivery. Based on that, user experience can still be optimized.
This project aims at discovering more needs and pain points for users and make improvement for the service process.
A separate trauma registry review found that 29% of skiing- and snowboarding-related hospital admissions and 87.5% of fatalities were caused by TBI. (Bruce, Jack, Kennon, Morgan and Steven, 2009, p. 9)
*A traumatic brain injury, or TBI, is an injury that affects how the brain works.
The methods are designed to find trivia needs of skiers, get to know their experience and feeling,
Calculating the share of market on gear renting and get people's opinions on current renting services.
Have deeper conversations with consumers, letting participants tell their requirements during the process.
Using user journey map to analyze user experience, visualizing every pivot and suggest what should be improved.
